
ATS vs CRM: what's the difference?
Following an application and keeping in touch with a candidate involve different information. Understanding both helps you choose software for your recruitment agency.
Remo Vloet7 min.

A handover often reveals the limit: a colleague finds the row but misses the agreement that determines what should happen next.
Replacing a recruitment spreadsheet becomes useful when colleagues repeatedly have to search outside it to follow up with a candidate or client. A changed requirement sits in an email, a promised call lives on someone’s private list or nobody knows which row is current. Candidate numbers alone don’t determine the right moment. Look at the work lost between people.
A spreadsheet can suit a defined list when everyone knows who updates it and colleagues can find the next action. A large row count doesn’t require a new system. An overview that does its job can stay. Reconsider when more people depend on the same information to carry out their work.
Take a recruiter handling a limited number of assignments independently and recording agreements consistently. A fixed layout may be enough. Adding a next-action column can solve a real problem without turning it into a software project.
It becomes a different situation when every colleague needs a personal explanation to use the list. The spreadsheet holds the names, while collaboration largely depends on people’s memory and separate messages.
Look for problems that return after you’ve agreed a simple way of working. One forgotten note isn’t a reason to replace everything. Reconstructing the same client request at each handover points to a wider issue. Record specific incidents: what did the colleague need to do, which information was missing and what did someone have to investigate again?
| What you notice | Try this first | When a shared system becomes worth considering |
|---|---|---|
| Two versions contradict each other | Agree on one source file | The same information is still needed in several working lists |
| Colleagues ask who should call the candidate | Record an owner and next action | Follow-up repeatedly becomes separated from the candidate or job |
| A client agreement exists only in email | Record the relevant agreement with the work | The relationship between client, contact and assignment becomes unclear |
| A field means different things to different people | Agree a short definition | One column has to describe several separate processes |
The final column gives you a reason to look further. You don’t need to encounter every situation before discussing a move.
Consider a fictional recruitment agency in Zwolle, in the Netherlands. Samira is recruiting a work planner and has spoken with Robin. Robin wants 32 hours a week and a gross salary of €4,200 a month on a full-time basis. The vacancy originally required 40 hours, but the client has since confirmed that 32 hours is open for discussion.
Samira records that agreement in an email. Her colleague Bas takes over the next day and checks the vacancy tab, which still says 40 hours. He sets Robin aside. The candidate row was complete; the changed agreement was somewhere else.
A better handover connects the change to the relevant vacancy and client. Bas needs to see what was confirmed, by whom and which question remains open. Here, the salary for 32 hours still needs discussing. He shouldn’t derive that amount from an isolated salary cell.
The example doesn’t call for an automatic decision. Bas needs access to the same context as Samira.
A suitable ATS and CRM connects information currently spread across tabs. Candidate details belong to the person, vacancy agreements to the assignment and client contacts to the organisation. Linking those records lets a colleague follow the work without reconstructing what every separate row means or asking someone else to explain it.
In Simply’s ATS and CRM, you can shape objects, fields and relationships around your agency. In this example, record desired hours against the candidate and the agreed working hours against the vacancy. The application connects Robin to that job. Two different agreements no longer need to share one ambiguous ‘hours’ column.
Custom pipelines make progress visible. You can also configure roles and permissions so colleagues can access the information their work requires. Start with the data that supports the handover. An exact copy of every old tab won’t automatically make the new setup easier to understand.
Choose a recurring problem to solve and look at a few recent handovers. Agree a simple improvement to your existing process. If the problem continues because information must be maintained in too many places, you have a concrete reason to consider an ATS and CRM. That’s more useful than an arbitrary recruiter-count threshold.
You could describe the requirement like this: ‘A colleague must be able to take over a live vacancy, including the latest client agreement and next candidate action, without calling the absent recruiter.’ Use that sentence to assess a different setup.
Consider timing too. Who can explain what the existing fields mean and which agreements are still active? Make time for that contribution. A new system won’t automatically recover that knowledge from an unclear file.
You don’t need to perfect every tab yourself before starting. When moving to Simply, Simply reviews the export with you personally. Together, you choose what to retain, what can go and where cleaning helps. Simply advises on the setup and prepares the migration. That assisted data migration is temporarily offered free of charge.
There’s also a CSV importer if you prefer to import the data yourself. Choose the route around your data and how much you want to handle. Agree what people need to find afterwards; importing a file won’t recover agreements that were never recorded.
Bring the difficult handover to a Simply demo, such as Samira’s changed vacancy agreement. Show which information is scattered and who needs to continue the work. That makes the conversation about switching concrete before you have a complete migration plan.
Simply is an AI-native ATS and CRM for recruitment teams.
About the author

Remo Vloet is a co-founder of Simply, the AI Operating System for recruitment agencies: inbox, meetings, sourcing, CV parsing, search and matching, documents and automation in one system. With a background in building complex software, he contributes to the technical vision behind Simply.
LinkedInArticles by Remo VloetThere's no fixed number. Look at whether people can find the same current agreements and take over each other's work. Repeated handover problems tell you more than the row count alone.
Yes. One source file, clear field definitions and an owner for the next action may be enough. If those changes work, you don't need to switch immediately.
No. Agree where each fact belongs and look for existing records before creating new ones. Connected data helps, but it doesn't replace that working agreement.
With assisted migration, Simply reviews the export with you and helps decide what to retain or clean. You don't need to produce a perfect dataset independently beforehand.
Simply temporarily offers personally assisted data migration free of charge. Agree which data and work are included, and check the offer when deciding to move.

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